DANONE STRATEGY

Danone is a brand specialized in dairy products, especially in his famous yoghurt.

The company was founded in 1919 by Isaac Carasso in Barcelona, as a small workshop factory that only produced yoghurt. The first industrial yoghurt was born.  Danone had 5 production factories in Spain.

Danone has a very good market strategy. 

They design yoghurts for all ages and tastes. It is their main bussines strategy, they offers new products to current clients, increasing the volume of sales.

Every year Danone is renewed, they create new dairy prodcuts, with different flavours or some kind of specific yoguhrt.

For example: "Vitalinea" are low fat yoghurts in for people who want to lose weight or keep a diet.

Another example; “Danonino” are yoghurts for children.

And so has more ranges such as:  Danacol, Activia, Oikos, Vitalinea, Densia, Actimel, basics and desserts. 

Below, we attach a link which is one of their first publishment on TV.

CORTE INGLES STRATEGY

Well, today we are going to explain one great strategy that “El Corte Ingles” uses.

El Corte Ingles is a big store where you can find the latest in fashion, electronics, computers, books, sports…  As in many stores, there are many ways to pay like Credit Card or debit cards: Visa, MasterCard, 4B, Euro 6000, Spanish Teacher, American Express, Diners Club, etc. 

They also use different gift cards and its possible buying online with PayPal.

Moreover  unlike many other stores, a great strategy which characterizes El Corte Ingles is that you also get the possibility to pay the next month, pay to 3 months without interest if the purchase is more than 90 € and also there are the possibility pay up to 36 months. But for all of this is required the Corte Ingles card!

This strategy is one of the main customer advantages and also is a thing which differentiates “El Corte Ingles” than other big stores!

BUSINESS STRATEGY OF ZARA HOME

Who would have told us that people would buy and replace sheets, glassware and tableware according to fashion?

Last week we are talked about Inditex group, we want to explain a strategy related with Zara (the most famous Brand) where you can find trend clothing, for women, men and children, with a competitive prices.

In Zara you couldn’t find products for home and Inditex decided to make Zara Home, where you can find a lot of home products.

The creation of Zara Home, was born when Inditex group opted for the extension of their business was a completely different product focused on collections for home according to fashion.

Zara Home offers design, quality and innovation for the home at competitive prices.

Zara Home is located in many countries such as; Italy, Belgium, UAE, Saudi Arabia, Kuwait, Turkey, Andorra, Cyprus and many more.

Zara home works to give at their consumers all that they want. Their products have a medium price, for this reason, they don’t need to advertise their goods.

We would like to remark that Zara Home also offers an online shop. The customers who prefers make their purchase on the online way, they can take a look to catalog of Zara Home. 

From our point of view, the creating of these new shops is a good idea to get different market segments.

Do you think that this strategy will be beneficial for Inditex group? Or, you believe that the others shops related with the clothes like Pull & Bear and Bershka can get more benefits?

Don’t forget you to put your comment about this post, it’s very important to us know your opinion.

FREE YOGA BY OYSHO

Oysho is a brand of the chain Inditex, which offers the latest fashion trends. Inside of this chain Oysho is the company who sell more sportswear.

Furthermore, the business offers sexy lingerie, urban and casual outerwear, and underwear, casual home, and original accessories.

Two years ago, Oysho throw a campaign to get that their brand become more famous.

This strategy consists to do yoga courses, actually these courses are very popular between the people who likes to take care and the people who will have a positive vision. 

However, this activity take place on different cities, like Barcelona, Madrid, Santander, Valencia… More of 1.000 participants assist on these events.

Oysho use the social networks to communicate these master classes such as, Facebook. Twitter and Instagram. 

Thanks to these doings, their level of consumers is increasing and their strong image is very present in our actual society.

Below, we are including a video related to free yoga, in this way, the persons who are interested in this post could have an idea about this fantastic experience. 

We hope that you liked this post, of course, if you want you can leave your opinion. in this way, we will improve our work. Thanks a lot. 

Who are we?

Good morning! 

We are three students from Autonomous University of Barcelona.Concretely we are in the third year of our degree 

This project consist in update the blog once a week, we will include news related with Business Strategy. 

We will attach news that we consider important to remark!This is a open blog, and everybody can comment to give their opinion.