Colgate-palmolive

Over the years, consumers choose various brands.

Often, and without thinking, choose again and again the same brand.  By tradition or good results, that brand -in particular- is positioned in the mind of the buyer.

It’s called “top of mind”, known as the first thing that comes to your mind.

Colgate-palmolive has achieved that the consumer knows as daily hygiene and is world famous.  This has cost years of work , so now is identified as a global brand.

The company, located in New York, its sales strategy builds on the values of caring, global teamwork and continuous improvement.

One of the highlights for which Colgate-palmolive has been maintained is that consumers believe in the Brand.

In many instances the purchase is by tradition has since passed from generation to generation.

One of the segments found as a potential market is children.  Colgate-palmolive visit every year millions of children to teach them about oral care.

It is always in constant innovation with specializing products for various dental problems. Offer better performance and a good experience for the whole family.

This makes it more brand recognition by consumers.