ACCIONA TRANSMEDITERRANEA!

Good morning!

Today we are going to explain a big strategy that Acciona Transmediterranea uses.

Do you know Acciona?

Well, Acciona Trasmediterranea is the largest Spanish shipping company and one of the largest in Europe, with more than 20 operational passenger and freight ferries that link the main ports of mainland Spain with the Balearic and Canary Islands, the autonomous cities of Ceuta and Melilla and with North Africa throughout the year. It belongs to ACCIONA, one of the main Spanish companies that operates in infrastructure, energy, water and services in more than 30 countries

One of its major strategies, as you all know, is the offer that is in the Carnet Jove. The Carnet Jove is a series of deals that young as 25 years old may have. In this pack jove, Acciona collaborates with an offer. The offer is the 2X1 on their travels. Surely many of you will have used to go to the Balearic Islands for example. Approximately summer boat ticket costs 150 €, with this promotion, with the purchase of a ticket you get two tickets. This strategy is widely used by young people as the Balearic Islands is one of the most visited sites in summer, and is also a good way to compete against big airlines.

YOU KNOW SOME OTHER STRATEGY THAT THIS GREAT COMPANY USES?

 Well, then we explain another curious strategy. Acciona once a year, perform a simulation where people can point here voluntarily to work for one day in this simulation collaborating as a passenger. The remuneration is not economic, instead of this, Acciona gives to each participant a ticket for two round-trip to the Balearic Islands with open dates. What they attempt with this strategy is that the passenger, addition to having worked for the company one day and haven’t financial reward, buy some more ticket or when they making the trip (8 Hours) he consumed in the same boat. This generates a number of benefits for the company and hasn’t any cost.

What do you think about these strategies? Do you know more strategies? Finally, do you think that these strategies would be viable?