Colgate-palmolive

Over the years, consumers choose various brands.

Often, and without thinking, choose again and again the same brand.  By tradition or good results, that brand -in particular- is positioned in the mind of the buyer.

It’s called “top of mind”, known as the first thing that comes to your mind.

Colgate-palmolive has achieved that the consumer knows as daily hygiene and is world famous.  This has cost years of work , so now is identified as a global brand.

The company, located in New York, its sales strategy builds on the values of caring, global teamwork and continuous improvement.

One of the highlights for which Colgate-palmolive has been maintained is that consumers believe in the Brand.

In many instances the purchase is by tradition has since passed from generation to generation.

One of the segments found as a potential market is children.  Colgate-palmolive visit every year millions of children to teach them about oral care.

It is always in constant innovation with specializing products for various dental problems. Offer better performance and a good experience for the whole family.

This makes it more brand recognition by consumers.

TelePizza

Good morning!

In this part of blog we are going to talk about TELEPIZZA.

As many of you know, Telepizza is a pizza restaurant chain that operates in Spain, some Spanish-speaking countries and in countries of the European Union. 

Telepizza has made a new strategy. The new strategy Telepizza is fewer promotions, lower prices and ingredients of the Mediterranean diet. Telepizza has a new strategy that includes both new products and prices and promotions underway. Under the claim "The million pizza fans," Telepizza has posted the spot on YouTube and has begun to move since yesterday on social networks, where the company has a strong presence, with accounts on Facebook, Twitter, Twenty, etc.

Furthermore, Telepizza has created many deals that attract the customer, for example:

• ·      Crazy Tuesday
• ·      3x1 only Sundays
• ·      San Valentin’s Day
• ·      Offers in “Carnet Jove”

With these strategies Telepizza gets to attract the customer's attention and many customers consumed during these days of deals.

Do you know more strategies that Telepizza uses? And do you believe that these strategies are good or they should use other strategies?

LEAVE US YOUR OPINION!

IKEA innovating in the shopping experience.

We know that Ikea has good ideas to enrich the shopping experience of their clients. Ikea is considerate a innovative shop.

Recentyle, we have heard that Ikea made an iniciative to encourage their clients to leave their cars in house while they shopping.

Concretly, in Denmark, Ikea take into account that a 20% of their costumers arrived to Ikea by bike. For this reason the Swedish firm give to the shop in a gratuite way bikes and trailers for loading the purchase and take her home riding.

These bikes are prepared to hold up 45 load kilos. Furthermore, in Poland, the shops offers facilities for the bikes, like map of bike paths and tools to repair customer bikes.

We consider that is a good form to satisfied the mobility of their consumers. However, the majority the Ikea shops are located in a good areas with easy access. On the other han we think that also is a good action to protect the environment and decrease the pollution.


What do yo think about this innovation?

If you are living in Denmark you will chose this new option?

Red Bull

Red Bull is an energy drink distributed by the company Red Bull GmbH.1.

It was created by Dietrich Mateschitz which he founded in the 80s. The first can be sold on April 1, 1987 in Austria. It was the birth of the energy drink category.

Today the brand is present in over 165 countries and consumed until 2014, more than 35,000 million cans of Red Bull.

The drink has a revitalizing and detoxifying effect scientifically proved, it has properties that increase physical abilities and mental speed power.

Red Bull uses a very good strategy.

For the brand image of Red Bull is as important as the product itself on its overall marketing strategy.

The company is involved in a wide range of events, mainly focusing on action sports. Such as most extreme sports such as skiing, rallys ...

And Red Bull make videos of extreme sports to reinforce his image

Many other energy drinks have ingredients and similar results, but lack the strong image that has Red Bull.

Red Bull is the perfect example of a development strategy successful business.

Red Bull is the most famous brand of energy drink in the world.

ACCIONA TRANSMEDITERRANEA!

Good morning!

Today we are going to explain a big strategy that Acciona Transmediterranea uses.

Do you know Acciona?

Well, Acciona Trasmediterranea is the largest Spanish shipping company and one of the largest in Europe, with more than 20 operational passenger and freight ferries that link the main ports of mainland Spain with the Balearic and Canary Islands, the autonomous cities of Ceuta and Melilla and with North Africa throughout the year. It belongs to ACCIONA, one of the main Spanish companies that operates in infrastructure, energy, water and services in more than 30 countries

One of its major strategies, as you all know, is the offer that is in the Carnet Jove. The Carnet Jove is a series of deals that young as 25 years old may have. In this pack jove, Acciona collaborates with an offer. The offer is the 2X1 on their travels. Surely many of you will have used to go to the Balearic Islands for example. Approximately summer boat ticket costs 150 €, with this promotion, with the purchase of a ticket you get two tickets. This strategy is widely used by young people as the Balearic Islands is one of the most visited sites in summer, and is also a good way to compete against big airlines.

YOU KNOW SOME OTHER STRATEGY THAT THIS GREAT COMPANY USES?

 Well, then we explain another curious strategy. Acciona once a year, perform a simulation where people can point here voluntarily to work for one day in this simulation collaborating as a passenger. The remuneration is not economic, instead of this, Acciona gives to each participant a ticket for two round-trip to the Balearic Islands with open dates. What they attempt with this strategy is that the passenger, addition to having worked for the company one day and haven’t financial reward, buy some more ticket or when they making the trip (8 Hours) he consumed in the same boat. This generates a number of benefits for the company and hasn’t any cost.

What do you think about these strategies? Do you know more strategies? Finally, do you think that these strategies would be viable?

VARIETY STORE, TODO A 100.

VARIETY STORE

Variety store is translated in Spain as LOS TODO A 100 o Bazares. On the beginning these shops were named “todo a 100” because years ago the usual currency was the peseta. Actually, with Euro, some shops maintain this name, but others prefer to change it. On this type of store you can find all kind of items, as cleaning products, toys for children… But the reduced price isn’t that we want to remark.

For the one hand, a lot of people hate take decisions, when you are buying, you need to think following questions, How much money you have in your purse?, How much money you want to spend in your clothes or in your cleaning products? In this type of shops these problems disappears. Because years ago, ALL the products had the same prices and people didn’t need spent a lot of time thinking in their elections.

Actually, it’s true that all the products have similar prices. When you enter in a Bazar the most typical price is 0.75 cents.

For the other hand there are other type of shops that used this strategy, for example, on the period of sales, some clothing stores included a section, where all their prices are 8 euros. We think that they put this price for the same reason and also to attract the consumer with a unique price.

What do you think about this strategy? Do you think that this strategy is effective to win more benefits? 

Cim d'Aligues

Cim d'Aligues is a center of birds of prey in Sant Feliu de Codines. They organize guided tours and shows with raptors. This center is designed for excursions of schools  and also for family visits.

Cim d'Aligues is allied with Super3 club. The Super3 Club is a program of children's series, produced in Catalonia Television.  The super3 club has a "card" just for kids, with discounts to many parks and places to visit.

This club emits advertising of Cim d'Aligues in exchange for to leave to enter the free children with that card. This advertising can be annual, biannual or quarterly.

Cim d'Aligues at the beginning used the strategy of allying with the club to be known and the children could go free all of year.

After a few years Cim d'Aligues, it was most famous and has been reducing their advertising on this club.

Therefore only use this promotion quarterly, and the Super3 club advertising only during this quarter.